Almost two years after our relaunch, we at Aeris are now going one step further and sending a clear signal for a healthier life in motion - especially when sitting! How and why we do this? We'll show you here.
About two years have passed since we turned everything upside down at Aeris and reinvented ourselves with the relaunch. But of course that's not enough to bring our vision of a healthier, more active life to the world. So what is the new Aeris brand campaign like? Pointed and provocative! Why are we doing it? To wake people up!
Because back pain, lifestyle diseases and very little exercise are part of everyday life for many people. We are declaring war on these problems!
Provocative questions with the right answers
With the right answers to provocative questions, the new Aeris brand campaign shows the connection between lack of exercise and back pain, lethargy, bad mood and poor performance at work. For example:
- As a child I could never sit still. Now I can. I can hardly get up from my chair.
- If sitting is the new smoking, we are what has yet to be invented for smokers...
- Now follow a movement! That of your body
- Your child can't sit still? Good!
- Do you know for whom the meeting went suboptimally? For your metabolism!
- Why do we call it flexible working hours if you never move?
First insights: This is the new Aeris brand campaign
Of course, we are waking people up on all channels - online, in print, in specialist shops and on social media - and we are doing this across Europe. Take a first look at what's coming...
